School of Marketing
As a new restaurant owner with no idea how to market and sell pizza, Kamron resorted to tricks of the trade he had learned in the nightclub and record business. These unusual (to others) techniques produced instant and stunning success in his pizzeria. Kamron wrote down every last secret he used to become the number #1 selling gourmet pizza in the State of Utah and created what has become the marketing bible of the pizza industry -- "The Black Book." Case studies from Kamron's some of clients How the School of Marketing Can you imagine exploding your sales by $17,000 a month? Or $14,000 a month? Or by 1,027%? Now, wild increases like that are fairly easy if your sales are in the toilet and your marketing is on life support. That said, though ... if I were you, I would ask myself a very humble question: "Would even a 10 or 20 percent sales increase make a significant impact on my profits and cash flow?" Because increases like that are fairly common among people who discover the little "triggers" that cause customers to buy more and spend more. Let's say you're pulling in $5,000 a week - okay? Now, a 10% increase is an extra $500 a week - or about $26,000 extra per year. Of course just double that for a 20% sales bump - making it $52,000 extra every year. Here's something to think about ... Marketing is the only thing you can spend money on that has the power to bring cash back into your business. Everything else is a flat-out expense and doesn't generate a dime. Good marketing is the wisest investment you will ever make and it pays off handsomely. However if your marketing is just average ... or worse ... it is simply a waste of time and money. Often in my seminars at Pizza Expo I'll ask the audience: "Who makes really great pizza?" Most hands in the room go way up. Then I ask: "Who is really good at selling that great pizza?" Most hands go way down. So marketing is the key to your success and you need to harness its power. The big chains aren't backing down anytime soon and a bright future is going to require some bold action. If you major in Marketing ... You will learn how to quit whining, stop making excuses and roll out a lethal marketing machine that spits out new customers faster than you ever thought possible. Then, you will learn how to really connect with these people on a more human level and create a bond with them. At the same time, you will be turning your customers into fiercely loyal salespeople who spread your message far and wide. Finally, we will de-mystify everything about pricing and discounting. Translation: You will learn how to charge what you deserve and wean yourself off the discount needle. Bottom line: More customers who are buying more often and spending more each time. What's not to like about that? Marketing Rules! |
Kamron KaringtonImperial Palace Hotel
Las Vegas, NV
October 22-24, 2007
Big Dave Ostrander
The Pizza Doctor
School of Operations
Bill Marvin
The Restaurant Doctor
School of Leadership
Kamron Karington
Author, The Black Book
School of Marketing